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There are thousands of nonprofit organizations in the whole world and the number is growing at a steady pace. Running a nonprofit organization opens a whole new world of challenges that are unheard of in the traditional business landscape.
Nonprofits have to do project management in terms of a variety of aspects such as limited budgets, diverse stakeholder needs, and volunteer contribution.
In this article, we outline the 11 best donor management software for nonprofits, which can effectively streamline their operations and tasks.
What is a Donor Management Software?
Donor management software is a specialized CRM tailored for nonprofit organizations, acting as a central repository for donor data - ultimately leading to increased funds for donations.
The software helps in donor profiling, fundraising automation, analytics, and reporting for nonprofits. A robust donor management software has a set of advanced tools and software capabilities that leverage data modeling for predictive insights that increase the customer lifetime value (CLV) in the long run.
Why Nonprofits Need Donor Management Software?
Donor management software integrates fragments of donor data into a centralized data repository system. Rather than entering data into messy spreadsheets, donor management software promotes effective data collaboration, minimizing miscommunications, and aiding proper compliance and accountability of data.
A donor management software helps nurture long-term relations with donors similar to online software for nonprofits through accurate and targeted segmentation that executes granular data analysis creating a set of refined donor cohorts based on demographics, psychographics, and behaviors.
The software analyzes giving patterns and helps the NGO identify ways of personalized communication opportunities with the donors through email, SMS, or social channel outreach.
Lastly, donor management software helps in streamlined revenue tracking - this includes maintaining connections with campaigns, grants, and other funding avenues to promote proper budgeting and fund allocation.
The software helps maintain an environment of compliance and auditing that ensures compliance with tax regulations and transparent reporting standards to further improve customer trust.
List of 11 Best donor management software for NonProfits (2024)
Bloomerang
Bloomerang is a donor management software for small nonprofits that helps in turning first-time donors into lifetime supporters. They focus on providing a seamless fundraising experience to donors that helps in retaining them and tracking their relationship with the organization.
With its user-friendly interface, Bloomerang makes it easy for small nonprofits to shift to a centralized data management system without being a problem for volunteers to adapt.
G2 Rating
Key Features
- Bloomerang provides a centralized database for donor profiles that helps in tracking giving history and interactions with donors.
- Targets and segments donors into different groups according to characteristics and history, helping in targeted communications according to their interests.
- Provides a simplified user interface that helps keep track of all important information and is quite easy to learn for volunteers.
- Generates engagement and generosity scores that help identify major donors and potential donations.
- Seamlessly integrates with various platforms and software you already use, such as MailChimp and QuickBooks.
Benefits
Bloomerang is great for nonprofits who are searching for a way to track and improve donor retention in their organization. Unlike other platforms, Bloomerang offers a user-friendly interface that is perfect if your team isn’t tech-savvy.
Starting Price
$125/mo (up to 1000 records)
Pros
- Simple and easy-to-use interface
- Specialized tools for donor retention
- Helps identify major donors
- Integrates with existing software
- Scalable system
Cons
- Limited customization options
- Slightly pricier option
DonorPerfect
DonorPerfect is a donor management software that helps nonprofits simplify the donor onboarding process through automation and helps track through essential metrics. DonorPerfect focuses on providing a customizable interface to organizations where users can view the most important information easily.
DonorPerfect also helps in effective reporting through its customizable reporting features and meaningful analytics to develop donor patterns for future relationships.
G2 Rating
Key Features
- Provides fundraising tools like online donation forms, recurring gifts, and pledges to improve donation collection.
- Offers granular reporting options thanks to its powerful reporting capabilities and ability to analyze trends and convert them into actionable data.
- Easy customizability provides users with the power of keeping information relevant to them and removing elements they don’t need.
- Integrates with accounting software and email platform to build a perfect system that fulfills your needs.
Benefits
DonorPerfect is ideal for nonprofits that need extensive reporting for donors, government grants, and boards. The software generates customized donation forms as per donor details, boosting incoming funds and recurring contributions.
The software helps remove all distractions by allowing you to keep features and elements as per your need, saving your dashboard from unnecessary clutter.
Starting Price
$99/mo
Pros
- Easy customization options
- Granular reporting system
- Customized online donation forms
- Effective reporting and analytics
Cons
- Pricey option for small nonprofits
- Requires staff training
RallyUp
RallyUp is a suitable option for small nonprofits struggling to raise funds consistently to support their welfare operations and tasks. Through a diverse range of fundraising options such as auctions, raffles, a-thons, etc., RallyUp helps with peer-to-peer fundraising.
Moreover, RallyUp has a user-friendly interface for both donors and volunteers, with their mobile-optimized application further streamlining relations. With RallyUp, nonprofits can customize their fundraising journey with personalized fundraisers, forms, and analytics.
G2 Rating
Key Features
- RallyUp helps develop donor profiles and recommends various fundraising options to maximize donations.
- Offers the best way for custom branding through personalized donation pages.
- Provides a user-friendly interface for campaign organizers and donors without the need for much technical know-how.
- Helps with unique outreach options thanks to its easy integration with other CRM software and email marketing tools.
Benefits
The core benefit of RallyUp is the ability to generate funds for small nonprofits that are struggling to do so through traditional fundraising methods.
As the donor management software focuses highly on peer-to-peer campaigns, it allows supporters to fundraise on your behalf, leading to an exponential increase in funds.
Lastly, the gamified software is extremely easy to use and user-friendly, making it a top choice for many organizations.
Starting Price
$99/mo
Pros
- Multiple avenues for fundraising
- Robust peer-to-peer fundraising
- Highly customizable database
- Easy-to-use software and mobile app
- Provides a free package as well
Cons
- Lacks in-depth donor relationship management features
- Complex pricing structure
Neon CRM
Neon One, also known as Neon CRM, is best suited for small to mid-sized nonprofits to streamline their donor management and improve their fundraising techniques.
Through technology, Neon CRM provides an effective cloud-based system that makes it easy to maintain effective relationships with donors and reach out to them for donations.
Neon CRM’s integration with nonprofits offers peer-to-peer and virtual events to open avenues for fundraising and helps with the accumulation of these funds through a simplified payment option known as Neon Pay.
G2 Rating
Key Features
- Provides a central hub for donor contact management, donation tracking, and future contracts management.
- Peer-to-peer fundraising and community options provide help in raising additional funds with the help of existing members.
- Unified software integrations and APIs help in building custom solutions according to the nonprofit organization’s needs.
- Provides complete backend support such as reporting, volunteer management, and onboarding process, allowing you to focus on your company mission.
Benefits
Neon One is a one-stop CRM that provides nonprofits with everything they ever need, from fundraising options to volunteer recruitment and training.
It helps nonprofit organizations manage their unique workflows and data needs that require custom solutions - especially those who have a handful of tech-savvy team members.
Starting Price
$99/mo
Pros
- Flexible according to organizational needs
- Improved membership functionality
- Seamless integration with other CRM
- Feature-rich software
Cons
- Complex to understand and use
- Useful features demand premium pricing
Virtuous
Virtuous sets itself apart with its focus on data-driven fundraising. This donor management software analyzes donor information - including past giving history, interests, and other information to create personalized donor journeys.
Through marketing automation and responsive fundraising tools, Virtuous aims to provide nonprofits with actionable insights to drive engagement and loyalty from their donors, irrespective of their gift size.
G2 Rating
Key Features
- Apart from data management, Virtuous derives actionable insights from that data that help in developing deeper connections with donors and increasing engagement with them.
- Virtuous crafts personalized donor journeys through its automated software, streamlining backend operations and ensuring the smooth functioning of the nonprofit organization.
- Helps host virtual, physical, and hybrid events on a personal level that helps gather great amounts of funds.
- Provides robust recruitment and task assignment of volunteers without going through the stress it holds.
- Integrates with marketing and email tools to promote omnichannel marketing to acquire new donors and promote annual fundraisers.
Benefits
Virtuous provides an added benefit to nonprofits that have donor data readily available and are willing to make the best use of it.
Through data, the software can help nurture donor journeys and make automated communications for different groups of donors.
Lastly, Virtuous is great for organizations who are willing to scale since it helps with strenuous tasks such as volunteer and event management.
Starting Price
Provides custom quote
Pros
- Offers the best use of donor data
- Generates automated donor journeys
- User-friendly interface for donors and volunteers
- Seamless integration with marketing and email tools
Cons
- Might be on the pricier side
- Lack of data hinders performance
Givebutter
Givebutter is the only platform in this list that is completely free to use and has all its premium features available. Its USP is its user-friendly and interactive interface, which makes the fundraising journey a breeze for donors.
The software provides 100+ free tools that can be customized, embedded, and optimized for mobile use. With that, Givebutter CRM helps gather, organize, and manage donor data under one roof and derive actionable insights from them to further strengthen relations with donors.
G2 Rating
Key Features
- Provides 100+ free tools such as custom donation forms, event ticketing, and peer-to-peer fundraising.
- Highly interactive and responsive forms that result in the best conversion rates.
- Various fundraising options are available for donors, such as Venmo, Apple Pay, Google Pay, etc.
- Seamless integration with popular tools such as MailChimp, Zapier, etc.
- Helps segment data, targeted specific donor groups, and generate custom reports for ideal donor tracking.
Benefits
Since GiveButter is free, small nonprofits can easily make the most of its tools without any financial constraints. Moreover, businesses who are looking to amp up their fundraising game by leveraging modern methods rather than traditional approaches can greatly benefit from GiveButter, thanks to its polished feel and contemporary look.
Starting Price
Free
Pros
- All features are available for free
- Prioritizes ease of use
- Has a visually appealing giving process
- Ideal for events and peer-to-peer fundraising
Cons
- Lacks long-term relation management
- Limited customization options on donation pages
Keela
Keela is designed to be a multi-intuitive donor management software that combines fundraising tools, donor management, and reporting tools to establish deep relationships with donors.
The software scrutinizes donors based on centralized donor profiles, donation history, segmentation, and wealth insights.
The Smart Ask feature of Keela is a game-changer that predicts a donor’s behavior and tells about what to ask them, how much they might be willing to donate, and how they want to be contacted.
G2 Rating
Key Features
- Provides a centralized database to track important information about donors without relying on confusing spreadsheets.
- Helps create customizable donation forms, newsletter subscriptions, and event registrations that are mobile-responsive and user-friendly.
- The Smart Ask feature helps understand how a donor thinks what their probable next move is, helping in making better decisions regarding them.
- Provides individual tracking feature with peer-to-peer campaign, allowing you to track progress and allow supporters that bring in the most donations.
Benefits
As Keela brings all the important functions, such as fundraising tools, robust reporting, and donor management, on one dashboard, it gets easy to track down important information and work on it. It allows users to customize their dashboard as per their needs, resulting in effective tracking.
Starting Price
$99/mo
Pros
- Provides all-in-one functionality
- Customizable dashboards
- Effective peer-to-peer fundraising
- User-friendly interface
Cons
- Limited depth of features
- Basic plan lacks essential features
Funraise
Funraise leverages technology such as machine learning and AI to understand donor behaviors and depict their actions based on those.
Based on the findings, Funraise creates attractive donation forms with a 50% conversion rate, optimizable for both desktop and mobile devices.
Funraise offers an omni-channel giving experience to donors that opens doors to donations through multiple streams and that too at a recurring level.
G2 Rating
Key Features
- Helps in creating embeddable and configurable donation forms for your websites that are designed to bring the maximum donations.
- Machine learning and AI capabilities predict the future and craft personalized donor experiences, resulting in high conversions.
- Peer-to-peer campaigns and other fundraising models ensure engaging and long-term fundraising.
- Uses AI to develop custom reports on all donors to track their performance and make better decisions.
Benefits
Funraise provides analytics and actionable insights based on data defined through machine learning and AI. It provides a smooth user experience for donors and volunteers for both desktop and mobile versions.
Their customized donation forms, effective peer-to-peer, and automated donor communication workflows all work synergically to boost donations for small nonprofits.
Starting Price
Provides custom quote
Pros
- Easy-to-navigate interface
- Data-powered insights
- Easy website integration
- Variety of fundraising options
Cons
- May be pricier than others
- Comparatively new software
Donately
Donately is another donor management platform that focuses on simplified ways of giving to maximize donations and nurture long-term relationships.
It is a great option for small nonprofits that haven’t used management software before, as the platform guides users through every step and provides personalized assistance wherever needed.
Donately helps create customized donation forms, text messaging support, robust integrations, and everything to engage and manage relationships with donors.
G2 Rating
Key Features
- Simple to use and drag and drop customization to fulfill the special needs of a nonprofit without the use of coding or developers.
- Instant donation forms and pages are made to resonate with the brand and result in high conversions.
- Multiple payment and currency options are available according to geographical distribution.
- Custom thank-you page and acknowledgment to communicate on a personal level with all donors.
- Personalized ask and recurring donation campaigns to get the most annual donations.
Benefits
Donately provides an easy way for nonprofits to customize the way they interact with their donors and manage their presence. The drag-and-drop feature and easy-to-use interface allow the organization to create what they desire without the barrier of having technical expertise.
As compared to other options, Donately provides the best bite for the buck given that it functions on volume-based pricing - so small-size nonprofits do not bear much financial burden.
Starting Price
$15/mo
Pros
- User-friendly interface
- Attractive and customizable forms
- Affordable pricing
- Multi-currency payment option
- Personalized assistance available
Cons
- Lacks detailed reporting
DonorDock
DonorDock is another donor management software for nonprofits that assists them in juggling a number of roles, such as donor onboarding, continued communication, volunteer tracking, etc.
The software streamlines online giving through offline and online payment methods, branded donation forms and giving pages, and recurring donations.
Moreover, DonorDock’s Action Board acts as a master dashboard that displays all important events, helps track stuff, and provides a complete roadmap of future activities as planned. It makes contact and data management easy for new nonprofits with detailed reporting functionality.
G2 Rating
Key Features
- Easy donor outreach with complete email marketing support through mail creator, text automation, and analytics.
- Organizes the complete donor journey from onboarding to recurring donations, establishing deep relationships with all donors.
- Financial management tools help keep data organized and help perform proper accounting and finance of the organization.
- Easy payment options both online and offline through customized donation forms increase the probability of donations.
Benefits
DonorDock is a hub of useful tools for nonprofits that allows them to accomplish a variety of tasks without too much stress. It helps in retaining major donors while acting as a driving force to onboard new ones. With DonorDock, organizations can take care of data, finance, and donor management all at once.
Starting Price
$89/mo
Pros
- Premium customer service
- Affordable pricing
- Action Board helps manage tasks
- Provides complete email marketing toolkit
Cons
- Limited customizations
- Integration complexity
GivingFuel
Last on the list, we have GivingFuel which is a donor management platform designed for nonprofits who wish to customize their donor management process without breaking the bank. The software has its own donation page builder that allows companies to create custom designs that align with their brand identity.
G2 Rating
Key Features
- Helps track donations and manage donor relationships through its advanced CRM features.
- Easy crowdfunding and peer-to-peer campaign setups on the website.
- Easily integrates with other marketing and email tools to provide increased performance efficiency.
- Partners with VOMO, which helps to track volunteer efforts.
- Uses conditional logic to capture data and implement conditional formatting automatically.
Benefits
GivingFuel empowers nonprofits by helping them create customized donation pages and campaigns that resonate with their brand identity. With advanced tools and features, the organization can streamline its donor journey and make sure that their donor gets recognized for their deeds. Overall, it is an affordable option with countless useful tools to help nonprofits elevate their fundraising game.
Starting Price
$59/mo
Pros
- Responsive donation forms and landing pages
- Text-to-give feature
- Monitors real-time analytics
- Affordable pricing
- Easy integrations
Cons
- Complex field addition
- Outdated templates
Buying Guide - How to Choose the Right Donor Management Software?
To choose the right donor management software, a nonprofit has to be aware of its current responsibilities and future needs. It is important to know how many donors your organization currently manages and how much growth is anticipated in the future.
With that, the employees (volunteers) of the organization must be comfortable with a technical change since they will be the ones using the software.
Once the current scenario, needs, and expectations are clear, organizations can start searching for reliable software that has the features, integrations, and user-friendliness needed.
Not to forget, it is vital to have a budget in mind and look accordingly since donor management software is a costly investment both in terms of time and money.
Conclusion
The range of donor management software for nonprofits we have outlined in this article is only a handful, as we decided to stick to the best ones.
The best software is one that is adaptable to your organizational needs and helps in getting the burden off your shoulders so you can focus on developing relations on a personal level with donors.
Before choosing software, it is important to perform a cost-benefit analysis and see what features stand out and what benefits are derived from it.
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