Must-have Marketing Tools for Selling Online Courses in 2024

A major concern for all course creators is how to market and sell their products to the right customers. Undoubtedly, marketing is a tricky task but with the right tools by your side, it can be made super easy. Let's take a looks at the best marketing tools for selling online courses for the coming year, 2024. Learn which tools to use and how they can help in growing your online course business beyond comparison.

See also: 30 Best online course platforms of 2022.

List of top marketing tools for online courses

In this list, we will go over a variety of different categories of marketing tools that every online creator needs for a smooth entrepreneurial journey. From automation tools to payment solutions, we have you covered in all the departments.  

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1. ConvertKit

An all-in-one creator marketing platform. It takes care of everything you need such as sending out newsletters and new product launches. Automating the process of email marketing, it manages your subscribers for you so you can focus on other areas. With ConverKit, create forms and drip email campaigns for your buyers without any difficulty.

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2. Zapier

Zapier empowers its users to automate their work across 5000+ apps. Thus, helping them move forward in their online business journey. It is one of the automated marketing tools for selling online courses that help in reducing your workload. Such as by automating your course enrolments, sending out discount coupons to your subscribers, sending out emails, and so much more by connecting with other marketing tools.

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3. Mailchimp

Of course, Mailchimp had to be on our list of must-have marketing tools for online courses. It is the go-to marketing tool when it comes to email marketing. Anyone working as a course creator, they know that email marketing is extremely important for their business. According to online reports, the edtech industry has one of the highest open rates, 28.5%, for emails. Which gives you all the more reason to invest in email marketing tools. They are not essential for lead capturing but also for maintaining communication with loyal customers.

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4. FOMO

Similar to Sumo, FOMO is another lead-capturing tool that primarily brands itself as a social-proof solution for online businesses. It incorporates consumer psychology to create a sense of urgency (FOMO) and converts them into buyers. With immaculate reporting and customization options, FOMO keeps a detailed record of customer behavior for targeted marketing. Moreover, it allows its users to integrate with over 100 apps. The tool has multiple pricing options that you can choose from as per your needs.

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5. ReferralCandy

Affiliate marketing is a create a solution to gathering a trustable and competent army of salespersons. Especially, if you are a one-man team taking care of the entire online course business, having extra hands can be of immense help. ReferralCandy is software that specializes in affiliate marketing. With it, you can create a network of influencers and marketers to promote your online courses within their online community in return for a commission. This way you can ensure a stream of sales with minimum effort.

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6. SUMO

SUMO is one of the leading lead-capture platforms. The primary job of lead-capturing tools is to track the webpage traffic and lead them toward the lead form which then converts them into customers. Leads can be e-books, promo codes, or any other type of free resource or incentive. The goal is to attract your lurking visitors into loyal customers. Sumo does it well and that too for free!

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7. Zoom

When one thinks of web-conferencing tools, Zoom is for sure the first one to pop into mind. In case you are wondering how Zoom fits into the list of marketing tools for online courses. Well, you can use it for more than just hosting classes. You can use Zoom to host webinars and one-on-one coaching sessions to reach out to audiences directly. Webinars are a great way of getting to huge audiences and at the end of the session, you can include links to your course's sales page.

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8. Auth0

Maintaining the privacy of your users is of utmost importance for any course creator. But how to be wary of any phishing and dodgy elements online? Auth0 is a cloud-based customer identity protection platform. It allows developers to authorize and automate their services without any complexity of APIs. So, course creators like you can be stress-free and focus more on content development.

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